Well Equipped Your Online Store For The Coming Holidays. A Month-By-Month Cheat-Sheet
We are only five months away from the year end shopping spree. From October to December it is the greatest shopping time of the year. People are equipped to spend money and throw caution to the wind so that they can find the best holiday gifts for family and friends. A lot of us are thinking about how we can take benefits of the holidays and earn a little money for ourselves to allow us for the holidays.
ACTION NOW! It is ultimately not too early to start building your online store ready for major shopping and at the same time you really don’t have much time to waste. I’ve covered a month-by month cheat-sheet to make sure you get the HIGHEST possible sales for this holiday season.
August: There are companies selling ecommerce software to allow you act on time and spend your time wisely so that you can seek a way to take advantage of the holiday spending. Test out suitable ecommerce solutions if looking to possibly change solutions. Now’s the perfect time to make such changes since you won’t have much time to make sure changes going forward. If not happy with present shopping cart, you can either search for a suitable one or consider a few major carts such as Yahoo Store, InstanteStore, Volusion, 3D Cart, CommerceSpace, NetSolutions and Early Impact Product Cart. Bare in mind, fit yourself with reliable ecommerce software.
September: This month is the excellent time to start aggressive on SEO work. Conduct keyword research making use of tools like Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) or WordTracker.com that offers free trial. Since time is not at your side, you may aim “buying keywords” first and then “research/browsing keywords” later on. You may ask “What’s the difference”? Buying keywords are more actual for example “Ipod Nano 8GB best price” or “Apple Ipod Nano 8GB” whereas browsing keywords are more general “apple ipod nano”. Start out writing articles, press releases and syndicating content to build links to your store’s webpages utilizing the keywords you’ve determined.
October: Do establish your in-house e-mail list. Ensure that you provide something alluring or value to your visitors in exchange for their name and e-mail address. You may want to put yourself in your customer’s shoe while doing this. Then make sure you send your alluring list and best value offers at least once a week. You must have them get used to receiving and reading your e-mail discounts. This will in directly get the early holiday shoppers start buying now.
November: Technically, end of year shopping wave sets about! Do A/B and/or multi variate split testing to buildup your results. Make sure to test out your headlines, layouts, offers and even prices to see which a mixture works the best. Can use Google’s free Analytics + Multi-Variate testing (http://www.google.com/analytics) to do this for free. You’ll definitely see small changes can sometimes bring you TREMENDOUS difference in results. Optimize all these and make sure you don’t leave any money on the table. Remember put up CLEAR notices telling your customers when’s the LATEST date to order to be certain they get it before the holidays. Certainly a good time to get your e-mail list with holiday particular offers.
December: Do continue hitting list with shopping offers and continue making tweaks to create visitor-to-customer conversion. It is important that you Do NOT make any major changes. Split testing is good. Ride the wave and make sure your supplier and fulfillment house can handle all your orders.
With all of these factors at your fingertips and with such a little time left, you will realize that with your time directed in the right way and the assistance you need you can build a successful Internet business.
This entry was posted on Tuesday, September 29th, 2009 at 3:31 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.