Investor Website Solution
As an investor, if you don’t have the right solution, it can be difficult to get enough motivated seller leads. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Thanks to a sagging economy finding motivated sellers is not difficult. In the end, there simply is not. But how do you find them?
One of the best ways I’ve found to locate motivated sellers is on the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m talking about an online presence that the owner controls and has exclusive access to. In a nutshell, a website that you control that feeds you motivated sellers.
How do you put an enterprise like this into action? You’ll need to start with classy site. It should show you as a serious business owner with the means and capital to solve the motivated seller’s problem. It should be made public that your company has resolved issues of other motivated sellers. Provoke the visitors to want to work with you by using compelling sales copy. Be sure it has a way for visitors to get their vital property and contact info to you.
Start by either paying a professional to create a quallity website or build one yourself. As an alternative, you can get a free or low-cost template to modify. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. It does take some capital to hire someone. Put a value on your time and decide whether it’s worth it. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Also be sure to add plenty of testimonials as they are convincing. Transfer your offline credibility kit that you use with sellers to your website. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. There is nothing more convincing than a satisfied customer.
Construct convincing sales copy to urge the visitors to complete your forms. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a veteran copy writer. If you don’t already own The Ultimate Sales Letter get it and read every page. Each page should include a compelling call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are online forms that your visitors complete. Use the form fields to acquire the visitor’s property details and contact information. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.
The final step is driving targeted visitors to your site. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be accomplished with paid advertising or SEO to gain top rankings. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. You can increase your conversion rates by utilizing squeeze pages and landing pages.
After establishing a superior site and implementing PPC and SEO strategies you’re sure to be raking in a slew of motivate sellers and increasing your bottom line.
This entry was posted on Wednesday, March 10th, 2010 at 5:12 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.