Creating The Right Video Production For Your Event
When individuals want to visit or exhibit at a conference, they do so because they feel it’s going to be a worthwhile trip for them. Whether it’s on a personal or business level, the content of the related video needs to hit the right note, regarding meeting the viewer’s requirements.
It is obvious that people all appear to be in a big hurry currently. We do seem to have more time when it comes to luxury items or products/services that will enhance our own spiritual and physical wellness. However, with business media and events this doesn’t seem to be true. We’ve much less time to dedicate to our business lives and for this reason any event video on a b2b level must grab the attention in the viewer quickly.
The very first thing you must do is break the video down into several workable segments. Bear in mind that it needs the ‘wow’ element in the first ten seconds and also this could force you into adding a visible effect early on. One of several favourite introductions to event videos seems to be sped up. This is usually taken from a previous event and is usually a 5 second shot of folks entering the event. This provides viewers with the impression that men and women were in a rush to get in and also there are plenty of them!
You may then follow up with a quick voice-over to cover the main selling points and highlights from the show. Be sure to cover the vital points first, People should always be fed, watered and have bathroom breaks and also be stimulated on a personal and business level. Therefore, you need to highlight these points early and cover the various facilities and incentives available. After you have carried this out it is possible to begin the main part of the video.
The key part is extremely different from those company videos you see. This is simply not about a product or corporate style movie, but should list the reasons why people might choose to visit or exhibit. This can be done in two main ways. For starters look at it from a visitor’s perspective.
What do they want to do when they get there. Why don’t you have a quick chat with two or three people and get it on camera just in case you can use it later. They may provide you with a number of reasons why they desired to attend and this will act as a great selling point for potential visitors.
Also grab a few people as they emerge from the most popular lecture or presentation. If google, facebook, twitter or ebay are there discussing their products and associated technology, have you thought to get the thoughts of an attendee.
You may also have a chat with someone as they leave a conference seminar or as they move off an exhibition stand. Make an effort to interview somebody who has been on a booth for some time as they may be more enthusiastic to share with you their experience.
When you’ve got the key footage you should end it with a final thought and some form of proactive approach. This is often “get a tickets now by looking at ….” or show a web address for visitors.
Then you can start with the exhibitors or presenters/speakers at the show. Obtain a round up of their experiences and then use the positive testimonials. If you can have the guest speaker from google then get them to talk about why people are interested. This will add credibility to your message and give the recording with more weight in the eyes of visitors and exhibitors alike.
At the end of the day enjoy yourself and allow the creativity to flow. You’ll find that you produce your very best work when you find yourself having fun and don’t be worried to shoot a couple of hours of video. You’ll have more good bits to choose from.
This entry was posted on Monday, March 28th, 2011 at 3:46 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.