Car Insurance For Women
There is much debate as to whether men or women are better drivers. Luckily for women, car insurance companies are more inclined to believe that women are the better drivers. Women are known to be better at multi-tasking, and driving involves a lot of multi-tasking. There are road signs to be aware of, steering, watching the road and watching other vehicles.
According to statistics, men have a tendency for reckless driving. Men are more prone to bouts of ego and not wanting to be shown up. They may speed and disobey road signs to prove a point, and may be unable to drive appropriately when influenced by emotions such as anger. Statistics taken during the holiday season showed that men are more likely than women to drive under the influence of alcohol which puts them at a higher risk of being involved in a motor vehicle accident. Men are more inclined to purchase vehicles that will portray a status, which are normally faster vehicles. They enjoy pushing their new possession to its maximum, and speed usually results in disastrous accidents. As they will drink more alcohol, this may lead to carelessness, such as not locking their vehicles, or putting them in a locked garage in the evening. This could lead to the vehicle being stolen, thus pushing them into an even higher risk profile.
The most road deaths documented are males between the ages of 18 and 28 thus throwing men even deeper into a higher risk profile. In conclusion, simply being male will put you in a higher risk category than being female. This is why there is a new car insurance company in South Africa that caters solely for women and their motor vehicle needs.
First For Women Insurance is the very first insurance company in South Africa to cater solely for women and their motor car insurance needs. This is due to the fact that being female automatically lowers your risk profile. It is believed that women are more responsible drivers, and not only this, but they will also drive a different kind of car than men. The type of car you drive can also affect your risk profile because of a theft or hi-jacking risk. Women are deemed to be more responsible because they are more likely to protect their cars against theft by installing anti-hijack systems, and locking their cars in garages overnight.
The First For Women Insurance website is also user friendly and very feminine. Their entire advertising campaign is made to appeal to women and create a sense of community. This idea has been hugely successful, as women feel that their personal needs are being cared for and they are being given a better deal on their car insurance purely for being female!
This entry was posted on Wednesday, September 28th, 2011 at 4:46 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.